The company announced the change at its Adobe Max conference along with major updates to its software - the programs that would have borne the CS7 logo but that now will be rebranded just as CC. That's one reason Wall Street responded very positively.' 'Recurring revenue is going to help Adobe in the long run. Then when we bring in new customers, we layer the revenue on top,' Morris said. When we bring customers in, they stay in. Instead of revenue surging when upgrades such as CS6 arrive, the company gets a steady stream of money. With the change, Adobe moves its business more to a recurring-revenue approach. It's not just a big difference for customers. 'We know that's going to be a difficult transition for some customers, but we think it's going to be the best move in the long haul.' But we were surprised by how successful Creative Cloud has been,' Morris said. 'We expected it to be a couple years before this happened. But customer enthusiasm for the Creative Cloud, combined with the awkwardness of maintaining it alongside the slower-moving CS products, led the company to move aggressively to the subscription plan. When Adobe launched its Creative Cloud subscription last year, executives weren't sure how long it would offer it alongside the traditional perpetual-license sales for its software. Creative Cloud is going to be our sole focus moving forward,' said Scott Morris, senior director of product marketing for Creative Cloud. 'We have no current plans to release another perpetual release of the CS tools and suites. In a major shift for its business and its customers, Adobe Systems on Monday announced it no longer will sell its Creative Suite software as it moves instead to the $50-per-month Creative Cloud and other subscription plans. Adobe's Creative Cloud subscription includes software, services, and tools for social networking and collaboration.

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